Volkswagen’s 510 navigation system is presented as a combination of direction and entertainment in a print advertising campaign featuring Michael Jackson, Freddie Mercury and John Travolta. The three entertainers, two of them now dead, stand on the road and point the way. “Navigation and entertainment in one. The RNS 510 Navigation System.”
Awards
The Volkswagen Entertainers campaign won several awards in 2008, including a Gold for Poster at Montreux, a Bronze for Press at Cannes, an award for Press at The Cresta Awards, a Gold for Press and Poster and a Bronze for Print at Eurobest, and a Silver at Adprint.
Original post here.
Credits & Description (for MJ):
Title: "Michael"
Agency: DDB Germany Berlin
City: Berlin
Advertiser: Volkswagen
Brand Name: RNS 510 Navigation System
Product Name: Navigation Systems
Country: Germany
Executive Creative Director: Stefan Schulte, Bert Peulecke
Art Director: Kristoffer Heilemann, Gabriel Mattar
Copywriter: Ludwig Berndl, Philip Bolland, Ricardo Wolff
The commercial titled Michael Jackson was done by DDB GERMANY advertising agency for VW RNS 510 NAVIGATION SYSTEM (Volkswagen company) in Germany. It was released in the May 2008. Business sector are Cars, Other vehicles, auto products & services.
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